Selling more doesn't always mean
making more.
Your store, ad platforms and analytics apps can all tell you how well you’re doing, but have you ever noticed how they don’t all agree with each other? Or, even worse, with your bank balance? We bring it back to the real numbers, so you can see what’s making you money, what’s eating your margin and whether spending more to grow is actually leaving you worse off.
What to Expect
Expect some pushback
A good-looking ROAS doesn’t automatically mean a profitable business, even if the bank balance looks healthy right now. No single metric tells you how the business is performing, so we’ll help you see how they fit together and spot if one of them is giving you a misleading picture.
We'll dig into the detail
eCommerce has a lot of moving parts, and sometimes the interesting stuff is buried several layers down. We’ll dig into margins, advertising, retention, refunds, fulfilment, fees and whatever else is moving the dial, giving you a solid foundation for the decisions you make next.
Numbers that add up
Your dashboards might tell you you’re growing, your accounts might say you’re profitable, but your bank balance is screaming something else entirely. We’ll bring the whole picture together, work out why they don’t agree and make sure you understand why.
Partnership
We’re not going to send you a report and disappear. We’ll talk through what we’re seeing, question what doesn’t make sense and listen when you’ve got a different view. Sometimes the best insight comes from pulling the numbers apart together.
Frequently Asked Questions
What makes you different from a regular accountant?
We love eCommerce. Genuinely. Give us a business with lots of moving parts and a question that doesn’t have an obvious answer and we’re happy.
We won’t just tell you what happened last month. We’ll help you understand what’s driving it, what happens if you change something and which levers are actually worth pulling.
Do I need to be a certain size before this is worthwhile?
Not necessarily. It’s less about turnover and more about complexity.
If you’ve reached the point where sales are growing but you’re finding it harder to tell what’s actually driving profit, or what you should do next, it’s probably time to look beyond the headline figures.
Can you help me understand whether my advertising is actually profitable?
Absolutely. And this becomes particularly important if you have subscriptions or repeat customers.
The first sale doesn’t necessarily tell you whether acquiring that customer was profitable. What they do afterwards matters too. We’ll help you understand what a customer is really worth to the business, so you can make better decisions about how much you can afford to spend acquiring the next one.
I'm growing quickly. Why does it feel like I'm always short of cash?
Because growth is expensive. You’re often paying for advertising, stock and fulfilment before you’ve earned that money back, and subscription or repeat-purchase models can make that timing even more important.
We’ll help you understand how much growth the business can realistically support while keeping enough cash in the business to fund it.
What if all my dashboards disagree with each other?
Welcome to eCommerce!
Different platforms measure things in different ways, so more dashboards don’t necessarily mean more clarity. Sometimes you need fewer numbers, not more.
We’ll cut through the noise, work out what’s genuinely useful and recommend what to keep, what to change and, where necessary, what might be missing.
Making sales? Lovely. Making money?
They’re not always the same thing. If you’re ready to understand what’s really driving cash and profit,
what’s getting in the way and what you can do about it, let’s take a proper look.